UXPin
I demonstrated a strong ability to successfully manage content across all social media channels, leveraging data insights to drive traffic to the website and blog. By implementing effective strategies, I expanded the social audience and significantly increased engagement within the design communities. Additionally, I played a key role in the early development and launch of the onboarding process, drip campaigns, and email management, contributing to improved customer engagement and retention.
Employee 05/1205-04/2016
Title Marketing Manager
Industry Tech, SaaS
Responsibilities
Social Media Management
Email Marketing
Analytics
Emails
I composed compelling email blasts targeting our subscribers, showcasing our exciting partnership with creative resources. These emails effectively communicated the value and benefits of this collaboration, enticing recipients to explore the offerings and engage with the creative resources available.
I strategized and executed an email campaign aimed at testing the effectiveness of using text versus imagery. By incorporating a personal touch and featuring a human face alongside the product, I sought to evaluate the impact on engagement and conversion rates.
Taking charge of a weekly email campaign, I curated the latest and most popular blogs and ebooks of the week, delivering valuable content to our subscribers and new users.
