ABA

I closely collaborated with the Director of Business Development, Principals, and project managers to coordinate and strategize winning pursuit packages, utilizing Adobe Creative Suite, MS Office Suite, and Miro. This involved overseeing the entire process end-to-end.

Additionally, I worked alongside the technical staff to capture key project milestones with Cosential, while also taking responsibility for designing and maintaining marketing and branding assets.

Demonstrated expertise in coordinating and overseeing photoshoots, award submissions, email campaigns, and social media initiatives.

Employee 10/2016-06/2021
Title Marketing Manager
Industry A/E/C
Responsibilities

  • Project Coordination & Management

  • Content & Production Support

  • Digital Marketing

  • Traditional Marketing

CSU East Bay/ CORE Building Video

As part of the CORE project, I had the privilege of conducting an insightful interview with Dr. Edward Inch, Provost & Vice President of Academic Affairs at CSU East Bay. Leveraging my interviewing skills and expertise in video production, I successfully captured Dr. Inch's story and perspectives. Taking on the role of producer, I meticulously crafted and produced a compelling video showcasing the interview, contributing to the overall success of the CORE project.

Library Journal Design Conference

In the fall of 2020, ABA actively participated in the Library Journal Design Institute Virtual Conference, where I played a pivotal role in managing the coordination of the event and its various components. This included spearheading the creation of an engaging event micro-website and virtual booth, overseeing the production of two virtual workshops, live chat sessions and panels, campaign promotion, and this 10-minute video.

Emails

I meticulously curated and crafted compelling email communications, catering to diverse messaging needs ranging from event campaigns to new hire announcements, ensuring their profound impact on target audiences.